Creative Ideas to Advertise Your Food Truck in 2019
You need customers to run a business. And you won’t get customers if nobody knows who you are. That’s where marketing comes in.
When you run an advertising campaign, you reach out to the people around you. You tell them about yourself and give them a reason to buy your product. It helps to build trust in the consumer; To give them a reason to say yes to your offer.
As a food truck owner, marketing is essential in getting customers to keep coming in.
So you want to know how to run food truck ads. You want to know where to start, “what” to start and how.
The quickest way is with social media. It gives fast results, is easy to do and it’s free. Plus, you probably already have a social media account . With how important networking is, there’s no reason not to have one.
OK, so which one should you use? These days, there are more and more social media platforms popping up all the time. And a lot of them fail no sooner than they started – looking at you, Google+!
Unless you want to waste your time, you need to do some research.
You have to look at your demographics – figure out which platform your customers use. When you know where your customers hang out, it’s easier to know where you need to focus.
Do most of them hang out on Facebook? Twitter? How about Instagram? When you know what to focus on, you can angle your marketing strategy to focus on the best way to get results from that specific platform.
Different sites require different solutions.
Unfortunately, figuring out a strategy isn’t as easy as going to Google and typing in “Ads for food trucker” or “marketing ideas for food trucker”.
You need to get creative.
A lot of your customers are probably on Facebook. It’s one of the biggest social media platforms in the world. Nearly 2.3 billion active users regularly use the site.
That’s a lot of potential customers.
Of course, most of those will live too far away from you. Others won’t give you any of their attention. But that’s fine. Attracting new users is only one benefit from a social media presence.
What makes social media shine is its ability to get people talking. When you drum up interest, you drum up customers. And how do you drum up interest?
With Facebook it starts with having an active Facebook page. An active page lets you give your customers updates. You give them notifications on your current location. Not just that, being active helps you build a relationship with your community. When you become known in the community, you become the first stop when they’re looking for food.
But you can do more than just give notifications. You can upload videos that shows the world who you are and what your business is. Testimonials from satisfied customers can be used as a way to create trust between the customers and you.
When you’re known as a pillar of the community, people will flock to your truck.
With Facebook you also have the option of targeting specific locations with your ads. In other words, you can use it to get new customers on top of reminding existing ones of your existence.
Still, Facebook isn’t the only social media platform to pay attention to.
Just One Isn’t Enough
Sure, Facebook may be the biggest. That doesn’t mean it should be your only source of online marketing. Platforms like Twitter, Instagram and Pinterest offer just as much benefit if not more.
With Twitter, for example, you can create short marketing blurbs that other people can re-tweet – these blurbs end up spreading throughout the platform, exposing your business to a host of new and potential customers.
Using Instagram, you can showcase the stories that happen behind the scenes of your team. Build a relationship with your followers – show them who you are as a person. When you attach a face to your business, it becomes easier for people to bond with your company.
And with Pinterest? Post pictures of your favorite recipes and the foods you provide. The site recently begun allowing videos so add a quick video to go with it. Show your followers what they are missing out on and make them want more.
When you use social media to put the word out on your business, you create a form of advertising built from the ground up. Today’s world is full of stiffening marketing lingo. Dry and devoid of any life. People have grown to dislike such marketing and social media gives you a way to change it up.
Make people remember you and they’ll keep coming back.
Why Networking is Important for Food Truckers
Most people think running a food truck is very different compared to other jobs. But are they right? Sure, in some ways. Most people don’t exactly spend the entire day making food in a truck. But that’s where the differences end.
At the end of the day, running a food truck is a business. And like any other business, there are certain things you have to do if you want to see sales. And what are these “certain” things?
If you said networking, you’re right. If you want to increase food truck sales, you need to network.
Networking? Why Bother?
Okay, networking. Got it. Now how exactly will talking to other food truckers lead to more sales?
Directly? It wont. But indirectly? That’s where the good stuff is. Those other truckers? They have gone through the exact same problems you have.
Not just the same problems, but problems you didn’t even realize you had. And these problems have given those same owners a truck-load of experience. So if you want more sales, you need to get out there and probe their trucker-brains for information.
And how do you build up your food truck networks? Well, you have to find those other food truckers first.
Social Media: Not Just For Fun
The easiest – and fastest – way is finding other food truck owners through social media. Places like Facebook, Instagram and Twitter make it easy to find other like-minded people.
You’ll be able to ask questions and get answers from other food truckers. Social networks enable you to share your experiences and for others to share theirs. This sharing of information makes it easy to get the answers you need. Answers you might not even know you need.
If you’re lucky, you might even find a mentor.
Social media isn’t the only place to network. Or the best. For that you need to look at where the leaders in the industry are.
Where The Industry Leaders Gather
Industry leaders are at the top for a reason. Their massive amount of experience combined with their skill gives them a perspective that normal people do not have. And the best way to see this perspective is go to conferences.
At food truck conferences, you’ll be able to meet with vendors and other like-mined people. And unlike with social media, it’s a lot easier to find someone whose just as serious about his business as you are.
And who knows, you might just find that one piece of advice that’ll get you to the next level.
Being a food truck owner isn’t easy – and it’s not always like other jobs either. But when you get out there and meet other people, you’re well on your way to being a food trucker networking master.
So get yourself out there and start networking.
How To Stay Motivated As a Food Truck Owner
No one has ever become a food trucker because they wanted to take it easy. It’s common knowledge that being successful in this business requires passion, commitment, and a serious work ethic.
While this life can be very rewarding, it’s completely normal to have moments where you’re just worn out and lacking motivation. The daily grind of operations at the truck can be overwhelming all by itself, but the owner also has to manage finances, employees, marketing, and everything else.
A lack of motivation can affect your ability to continue juggling all these responsibilities at the high level that’s needed for a successful business. When you’re feeling this way that means it’s time to step back, take a breath, and find a way to replenish your passion. These are 3 tips for finding your food trucker motivation again.
Take Care Of Yourself, Including Finding The Time To Recharge
A food truck owner is the engine of his business but, as the saying goes, it takes a village. If you’re trying to do too much on your own then you’ll never have time to relax, have a healthy meal, get enough rest, and generally look after your health. A lack of motivation is often the symptom that you’re working too hard and may even be in danger of burnout. You can try to ignore these signs of being overstressed but it will affect you deeply, and that includes taking away your motivation to continue working at that pace.
When you’re hitting a wall it’s time to cut back on your hours or even take a break for a few days. Lean on your employees, family members and friends to help you pick up that slack. Spend that time focused on improving your physical and mental health. Being able to refresh will allow you to come back more energetic, more focused, and better able to meet the demands of running a food truck.
Get Out Of Your Head And Make A Human Connection
The pressures of managing a food trucker business can get in the way of appreciating the people around you, whether they are customers, employees, or any family members that are helping you out. When you find yourself slogging through your day, take a moment to connect with others. Talk to your costumers, especially the regulars, to get feedback from them about why they like your food.
Sharing a few minutes of friendly conversation can be meaningful and can remind you that you entered this business at least partly so that people would enjoy your food. You can also motivate yourself by motivating your employees. Take the time to express gratitude and positivity for all their efforts. A business is like a small universe in the sense that it affects many lives. Reminding yourself of the human dimension of the food truck can help reignite your passion for being a success.
Revisit Your Motivation For Wanting To Start The Business In The First Place
If you’ve lost the spark for your business, try to seek inspiration from your own story. Remember all the significant milestones you’ve been through in getting your food truck on the road and thriving. There’s no greater food truck owner motivation than to reflect on how you overcame some of the many challenges that came your way. Why did you have this dream in the first place? It may have been that you wanted financial independence, to be your own boss, to share your food with others or to feel the pride of building a flourishing business. Looking back is a great way to regain perspective and get inspired to keep working hard for your future goals.
No matter how success-driven you are, it’s not possible to be motivated every single day. The key is to maintain a positive mindset and keep rediscovering your passion for your business. While the food trucker lifestyle has its challenges, you chose this life for a reason. Take pride in your accomplishments and continue doing your best every day.
Welcome to StationEats
There is not much going on here yet, but things are about to change. StationEats is on its way of becoming the number 1 spot to learn about starting a food truck.
We know that the first steps can be difficult, so we see it as part of our mission to support you.
On StationEats we’ll teach you things like:
- The first steps to getting started with your food truck
- Ideal and less ideal ways of pricing your food items
- Marketing your business, both online and locally
- How to hire employees when you really need to
- and much more